No matter what we do with Eat Your Heart Out it will never ever come close to being as terrifying as the latest J20 advert – I actually just flicked back onto Silent Hill as I could not bear to watch it. Attention to detail is impeccable - cat eating from tin, cats pissed off squashed face when being licked by the dog and finally the dog’s leg moving as they kiss… both heart and hate this in equal measure. From agency BBH London directed by The Daniels.

SHUDDER!!!