Monthly Archives: November 2012
One thing I am passionate about with this crazy Eat Your Heart Out business is to continue to push the limits of edible art – well get the cake makers to push the limits to be precise – and create things which have never been seen before. These incredible baby heads from Conjurer’s Kitchen a case in point. I also think it is this ethos which leads to the creation of viral marketing, PR & advertising stunts – such as the Resident Evil Human Butchery – when doing my proper job as a freelance creative director.
A private commission (that’s all we can say), they are solid white chocolate baby heads, and the same size as the head of your average newborn baby. They also TERRIFY me! As I was tweeting earlier there is something SO disturbing about these heads but I just can’t put my finger on it. Maybe it’s as they have no body, or maybe it’s just as they are a baby’s head?!? Either way I am so proud to be heading up a movement which leads to the creation of amazing edible works of art just like these. We’ll be using them in a project very soon I am sure!!!
And there you have it – yet more proof that the Valentine’s Day pop up for EYHO will be a million miles away from traditional ‘romantic’ cupcakes. In fact I am thinking of banning pink, just how we ban spiders, witches, hats, broomsticks etc from the normal EYHO Halloween events. These incredible cupcakes are from new EYHOer Kay Gajra. Having had my heart ripped out and stomped on more times that I can remember (hence the Love Will Tear Us Apart tattoo) these have really struck a chord with me. Also I love the idea of using strong graphics as ‘romantic’ cupcake toppers not fluffy traditional Valentine’s Day nonsense!
More shaped macaron genius from the one, the only, Miss Insomnia Tulip. The valentine’s day pop up is going to be amazing… The homeware, art, cards and gifts are shaping up brilliantly too :-D