Eat Your Heart Out this Valentines. Literally.
Hello there – the pop up is being held at Top Office Machines, 133 Bethnal Green Road, London, E2 7DJ.
Open Friday 11-7, Saturday 11-6, Sunday 11-6
Follow @miss_cakehead for updates and tweet for more information. You can preview the products here…
Hope to see you there, Miss Cakehead xx
ANATOMICAL HEART POP UP SET TO HIT LONDON
Between the 8th – 10th February 2013 a secret location in East London will be playing host to romantic pop up with a twist; every single one of the gifts, cards or edible treats on sale will be based on an anatomically correct heart. It is a venture from Miss Cakehead & Medical Illustrator Emily Evans who have teamed up to create Anatomical Snuffbox, an outfit with sole aim of promoting and producing anatomy led cultural events. The anatomical hearts on sale have been sourced from the finest arts, crafts and cake makers from both from the UK and further afield, many of who have been commissioned to create unique pieces for the project. Expect to see anatomical heart inspired pieces in the form of jewelry, art prints, cards, embroidery, ceramics and of course cake and chocolate.
As with any Miss Cakehead event you should expect the unexpected and a solid chocolate human heart, cast from the victim of a police suicide victim, by artist Stephen Shanabrook, is also on sale. The piece clearly showing the entry and exit bullet holes of the bullet.
Miss Cakehead says: It’s my passion to give people something new and fresh to buy and I am really looking forward to being able to expand my curating into gifts and art. To be honest if I could have my way I would have banned anything pink and ‘heart’ shaped but I wasn’t allowed.
Emily says: As an anatomist, nothing brings me greater pleasure than getting others enthusiastic about anatomy. Valentines day can be a daunting prospect, so I’d like to think this event celebrating the human heart will offer alternative anatomical treats for the one you love (be that someone else or just yourself!).
For more information:
Notes for editors:
For more information please contact Emma Thomas:
More images available on request, high resolution available
Eat Your Heart Out: A collective of UK based food artists leading the way with creative food presentation, innovative edible projects and ground breaking edible art techniques led by Miss Cakehead. It exists to promote creativity in food, give talented individuals the chance to shine, be discovered and build their own self-sufficient businesses. As part of their support network to bakers it also offers guidance & advice on all aspects of building a baking business. In addition to their infamous pop up cake shops Eat Your Heart Out works with a variety of clients such as Google, The London Dungeons, EMI, Poke London and numerous PR agencies.
About Miss Cakehead: Miss Cakehead, aka Emma Thomas, is a freelance creative director and the brain behind the Eat Your Heart Out concept. In 2013 she also created Wesker & Son, the human butchery, to launch Resident Evil 6 in the UK.
About Emily Evans: Emily is originally an anatomist and teaches anatomy and dissection at Cambridge University. Additionally, for the last 10 years she has been running her business as a freelance Medical Illustrator, illustrating Anatomy and Surgery books. Emily is passionate about promoting anatomy and art and is currently on council of the Medical Artists’ Association of Great Britain. She also creates unique anatomical products such as her ‘Histology plate’ series and ‘Day of the Dead Sugar Skull wallpaper’ for bars in London.