Category Archives: Behind the Scenes
So the top seller in the Valentine’s Day anatomical pop up (aside from our under the counter v cakes) to date is this salted red caramel heart – yum! One day down, two to go!
I am also totally in love with this anatomical heart pinata kindly made for us by Kerry Hughes.
So EYHO has been & gone – we sold over 3500 sweet treats and every item was a total sell out (apart from the cupcake I accidentally sat on). For those who don’t know, Eat Your Heart Out is a non for profit event I run every year to showcase my personal creativity, PR skills and, most importantly, the talent of UK based bakers. I work as a freelance creative in PR / Marketing / Advertising (I can’t bake or decorate cakes for love nor money) and the only way I can showcase my skills to the extent they naturally draw the attention of brands and agencies is to ‘show boat’ once a year with events such as this. With insane amounts of coverage in 23 different countries, plus national broadcast pieces in both the UK and the US (with more to come) I am going to call EYHO 2012 as a hit! You can view a small percentage of this coverage on the press section of this website and am delighted to say my interview with London Tonight can NOT be viewed online.
Massive thanks to everyone who made Eat Your Heart out a success this year – all the bakers (full blog roll to follow later in the week), St Bart’s Pathology Museum for hosting the event, Nathan Pask and all of his team for photography, Emily Evans and Zoe Rutherford for being awesome, James Dance for making gross cocktails, Kraken Rum for supporting us with lots of delicious product, Carla Valentine for curating a series of talks in the space, the press and social media community for being beyond supportive and most of all everyone who came to buy cakes. As my sanity safety blanket extra thanks and love must go to Natasha Collins AKA Nevie Pie Cakes from whom I have learnt so much.
As I have been asked this about a million times I can also confirm there WILL be an event in 2013 – the same ethos of course but a totally different theme & location with more news on that coming soon.
Once again thank you to EVERYONE, I am totally overwhelmed by the feedback and response to EYHO 2012.
Gores truly & bake wishes, Miss Cakehead
Images copyright Mariam Silybum
Eat Your Heart Out 2012 is kindly supported by (the utterly delicious) Kraken Rum.
So EYHO 2012 is almost upon us, we open on 1100 Friday!!! All the information you should need can be found on this site but if you have any questions it may be best to tweet us including #EYHO so someone on the team can get back to you ASAP, it may not be me (@miss_cakehead).
Before the set up for the press night (invite only) tomorrow I wanted to take a moment to thank all the amazing cake makers for bringing my vision to life, Carla Connolly from St Bart’s Pathology Museum for co-curating, Kraken for providing us with oodles of their ruddy gorgeous rum, all the press for taking this crazy hobby of mine to their hearts and of course everyone who has said wonderful things and is planning to come and buy cakes. Please do remember to come and buy them; they were made with love and are very tasty as the massive increase in the size of my bum is testament to!
Since EYHO in 2010 we have made some improvements to the logistics which should make your delicious deviant treat shopping all the better. We are in a much larger location which should mean no queues, and for the really hardcore EYHO fans we offered free fast track tickets (all of which are now sold out). However do remember EYHO is a cake shop and open to one and all so please just pop along. We’ve kept the prices low and affordable with cupcakes from £3 as we wanted this to be an event accessible to all.
For the first time ever we also have a bar in this space which is kindly supported by Kraken, and at which the wonderful James Dance of Loading will be creating cocktails such as ‘Stool Sample’ and ‘Stomach Contents of a Suicide Victim’. They are all priced at £8, except the ‘urine’ shot which is £5 and served warm for authenticity of course. They’ll also be some Kraken rum cakes on offer – the spiced nature of the rum making the most delicious Rum Baba I have ever eaten.
Another new element this year are also the lectures organised by Carla, all of which sound genuinely fascinating, and support some of the key educational messages of our cakes. Last but not least I also want to thank the curator of St Bart’s Pathology Musuem Paola Domizio for supporting the event and allowing us to use this wonderful space.
Pathology Museums, such as the one at St Bart’s, were originally built to help educate medical students. With education being the main focus behind the anatomical theme of Eat Your Heart Out 2012 the event is perfectly at home within the walls of our museum. We aspire to engage with those who would never normally entertain learning about pathology or medical science, and continue the work of pioneers before us who have helped to further the study of disease using unorthodox or unusual teaching techniques. Eat Your Heart and St Bart’s Pathology Museum will prove the theory that when communicating about scientific topic unexpected mediums are the most effective in gaining public engagement.
Thanks again to all and hope to see you all there,
Gores truly, Miss Cakehead x
PS: Exciting news on a year round way to buy our cakes coming soon…
The EYHO 2012 images from Nathan Paskare ready – well some of them…. Oh yes there’s more to come… Nathan’s strong and unique approach to food photography – he comes from a mainly fashion photography background – have always been a major part of the EYHO brand success which is why I am delighted we managed to get these shots despite lack of a sponsor. HUGE thanks for the whole team in believing in my strange vision and helping me make this possible.
Wanted to update the site with some images of the most recent ‘test bakes’ for Eat Your Heart Out from Miss Insomnia Tulip and The Conjurer’s Kitchen – if you are a Facebook fan you would have already seen all of these so apologies. Goes without saying all of these will be on sale at Eat Your Heart Out this year.
Now when I say the cakes at EYHO will be anatomically correct I mean it – really taken with the fact @anatomyuk (aka Emily Evans an amazing medical illustrator and our ‘anatomically correct police’ on a shoot I’ve recently done << more on that soon) has her lovely sister Rachel (@fat_poppy_cat) practising correcting skin colours for icing.
Fills me with joy how all the uber talented EYHO bakers continue to push the limits of creative baking. Case in point being these incredible heart macarons which Miss Insomnia Tulip created using different coloured batters. Hell yeah of course they will be on sale at EYHO…
The Cake Conjurer is another cake maker who has been kind enough to let us share some of their test run edibles / images for EYHO 2 – in this case pretzel intestines and body bag cakes. Will they make it onto your ‘must buy’ cake list…
PS: I know what you are thinking and I have already asked – the mini gurney was a birthday present.
It’s beyond awesome that the guys at BULLETT magazine have been kind enough to have double page feature on “Miss Cakehead’ and Evil Cake Shop in their 2012 Summer Issue. It’s now online and you can read all my (very filthy) answers here. Thanks so much to Nathan Pask for photographing the cake and Natasha Collins for making it. I especially love the cookie she made based on the press photography from 2010.
all images copyright Nathan Pask 2012
The cake design came from the really clever (but tricky) questions the magazine asked me, my answers to which were the basis for the cake ingredients and design. The ‘white stuff’ was not my idea…