So the top seller in the Valentine’s Day anatomical pop up (aside from our under the counter v cakes) to date is this salted red caramel heart – yum! One day down, two to go!
I am also totally in love with this anatomical heart pinata kindly made for us by Kerry Hughes.
The anatomical pop up – presented in conjunction with Anatomical Snuffbox – is almost here and the products on offer (both edible and non edible) are looking AMAZING. Sorry for the short post but as you can imagine it is a bit manic at the moment… For now you can preview some of the products on sale here.
We are based at Top Office Machines, 133 Bethnal Green Road, London, E2 7DG. Facebook event page here.
Also in the space is Cryptofloricon from Ed Saperia and Original Content London. Basically imagine a steam punk Victorian inspired florist that sells bouquets of flowers with hidden meaning. Those meanings uncoded on the brand’s website. A MUST SEE!
In response to popular demand we have decided to sell a few vagina cupcakes ‘under the counter’ at the anatomical heart pop up this week – there were SOOOOOO many of you would wanted to give them to your loved ones we gave in to the pressure!!! From Mrs Lovett’s Kitchen (aka a cake maker who is not putting their name to these beasts) there is something about these which makes me feel particularly icky – I think it is the crusty look of them….
Anyway moving swiftly on the pop up shop is open this Friday – Sunday and sells a range of anatomical heart gifts and sweet treats, the full gallery of which can be seen over at Anatomical Snuffbox. 11-6 Friday to Sunday at Top Office Machines, 133 Bethnal Green Road, London, E2 7DG. We’ll also be sharing the space with an amazing pop up flower shop which is selling bouquets of flowers which contain coded messages.
We’re keeping all images for The Helpers pop up under wraps until the 17th January… except for this preview of an arm cake from Sarah Hardy. Now we just need some acid to drop into the wound as shown in the movie…
Hello there – the pop up is being held at Top Office Machines, 133 Bethnal Green Road, London, E2 7DJ.
Open Friday 11-7, Saturday 11-6, Sunday 11-6
Follow @miss_cakehead for updates and tweet for more information. You can preview the products here…
Hope to see you there, Miss Cakehead xx
ANATOMICAL HEART POP UP SET TO HIT LONDON
Between the 8th – 10th February 2013 a secret location in East London will be playing host to romantic pop up with a twist; every single one of the gifts, cards or edible treats on sale will be based on an anatomically correct heart. It is a venture from Miss Cakehead & Medical Illustrator Emily Evans who have teamed up to create Anatomical Snuffbox, an outfit with sole aim of promoting and producing anatomy led cultural events. The anatomical hearts on sale have been sourced from the finest arts, crafts and cake makers from both from the UK and further afield, many of who have been commissioned to create unique pieces for the project. Expect to see anatomical heart inspired pieces in the form of jewelry, art prints, cards, embroidery, ceramics and of course cake and chocolate.
As with any Miss Cakehead event you should expect the unexpected and a solid chocolate human heart, cast from the victim of a police suicide victim, by artist Stephen Shanabrook, is also on sale. The piece clearly showing the entry and exit bullet holes of the bullet.
Miss Cakehead says: It’s my passion to give people something new and fresh to buy and I am really looking forward to being able to expand my curating into gifts and art. To be honest if I could have my way I would have banned anything pink and ‘heart’ shaped but I wasn’t allowed.
Emily says: As an anatomist, nothing brings me greater pleasure than getting others enthusiastic about anatomy. Valentines day can be a daunting prospect, so I’d like to think this event celebrating the human heart will offer alternative anatomical treats for the one you love (be that someone else or just yourself!).
For more information:
Notes for editors:
For more information please contact Emma Thomas:
More images available on request, high resolution available
Eat Your Heart Out: A collective of UK based food artists leading the way with creative food presentation, innovative edible projects and ground breaking edible art techniques led by Miss Cakehead. It exists to promote creativity in food, give talented individuals the chance to shine, be discovered and build their own self-sufficient businesses. As part of their support network to bakers it also offers guidance & advice on all aspects of building a baking business. In addition to their infamous pop up cake shops Eat Your Heart Out works with a variety of clients such as Google, The London Dungeons, EMI, Poke London and numerous PR agencies.
About Miss Cakehead: Miss Cakehead, aka Emma Thomas, is a freelance creative director and the brain behind the Eat Your Heart Out concept. In 2013 she also created Wesker & Son, the human butchery, to launch Resident Evil 6 in the UK.
About Emily Evans: Emily is originally an anatomist and teaches anatomy and dissection at Cambridge University. Additionally, for the last 10 years she has been running her business as a freelance Medical Illustrator, illustrating Anatomy and Surgery books. Emily is passionate about promoting anatomy and art and is currently on council of the Medical Artists’ Association of Great Britain. She also creates unique anatomical products such as her ‘Histology plate’ series and ‘Day of the Dead Sugar Skull wallpaper’ for bars in London.
Another preview of the pieces Miss Insomnia Tulip will be selling at the anatomical heart pop up (see previous post). It’s very rare to find someone who consistently comes up with so many totally unique concepts, will someone hurry up and give her a book deal!
The Sourdough Saloon at the Downtown Hotel, Dawson City, serves up a very very strange cocktail which you can try for yourself for a bargain $5. A strange ritual, which allegedly started in 1973, the experience involves drinking a cocktail which contains the real toe of a miner said to be amputated in the 1920′s. To participate and earn the official certificate, the rule is:
‘You can drink it fast, you can drink it slow—But the lips have gotta touch the toe.’
Loving these anatomical heart chocolate lollipops from Cake For Breakfast which we’ll be selling at our anatomical heart themed pop up gift store in London from the 8th – 10th February. Working with Anatomical Snuffbox (more of that later) we’ll be selling a mixture of anatomical heart gifts and edible treats.
One thing I am passionate about with this crazy Eat Your Heart Out business is to continue to push the limits of edible art – well get the cake makers to push the limits to be precise – and create things which have never been seen before. These incredible baby heads from Conjurer’s Kitchen a case in point. I also think it is this ethos which leads to the creation of viral marketing, PR & advertising stunts – such as the Resident Evil Human Butchery – when doing my proper job as a freelance creative director.
A private commission (that’s all we can say), they are solid white chocolate baby heads, and the same size as the head of your average newborn baby. They also TERRIFY me! As I was tweeting earlier there is something SO disturbing about these heads but I just can’t put my finger on it. Maybe it’s as they have no body, or maybe it’s just as they are a baby’s head?!? Either way I am so proud to be heading up a movement which leads to the creation of amazing edible works of art just like these. We’ll be using them in a project very soon I am sure!!!
And there you have it – yet more proof that the Valentine’s Day pop up for EYHO will be a million miles away from traditional ‘romantic’ cupcakes. In fact I am thinking of banning pink, just how we ban spiders, witches, hats, broomsticks etc from the normal EYHO Halloween events. These incredible cupcakes are from new EYHOer Kay Gajra. Having had my heart ripped out and stomped on more times that I can remember (hence the Love Will Tear Us Apart tattoo) these have really struck a chord with me. Also I love the idea of using strong graphics as ‘romantic’ cupcake toppers not fluffy traditional Valentine’s Day nonsense!