It’s that time of year again – here is the official news on Feed The Beast, Eat Your Heart Out 2013, supported by The Kraken Rum:
‘Feed the Beast’ This Halloween with Miss Cakehead’s Extreme Pop Up Cake Shop
Interactive maggot extraction cupcakes & rum filled macabre liqueur chocolate hands tipped to be top sellers at
Eat Your Heart Out 2013
Eat Your Heart Out, the London based globally infamous Halloween pop up cake shop, is back for it’s third year and will be open from the 25th – 28th at The Rag Factory in Brick Lane. The edible art show and cake shop is entitled ‘Feed The Beast’ and is supported by The Kraken Rum. All the cakes have a beastly theme with the top sellers predicted to include vagina dentata cupcakes by The Tattooed Bakers, a ‘Wounds’ cupcake set by Cake Revolution (above) and interactive maggot extraction cupcakes by Twisted Fondant (shown below) which allow for mango flavoured maggots and puss to be removed prior to eating.
Incredible life-sized rum liqueur chocolate body parts are set to be another show (or appetite) stopper – disturbingly realistic they are created using casts of food artists Kate Haigh’s own hands and feet.
Anyone with a love of extreme cakes will not be disappointed with the large ‘Mouth of Kraken’ creation (below) by Heartache Cakes for it comes with almost 100 individual hand made chocolate teeth and a terrifying sense of foreboding destined to set even the most gore hardened cake lovers on edge. Mouth of Kraken cupcakes have also been created for for those only able to deal with less toothy sweet creations.
If you find cakes replicating giant bloody eyeballs of mythical beasts, chocolate skulls and rocky road topped with stitched detail (shown below) too much for you then The Kraken Rum will also be available in the space to steady the nerves – the dark spiced rum also being used in many of the treats on sale ensuring they make look disturbing but will always taste delicious.
The pop up cake shop follows an exclusive invite only The Kraken Rum Edible Autopsy event held nine miles off the coast of Kent on The Redsand Forts (shown below). In additional to a pop up rum bar on board the forts, invited guests will witness an autopsy on the corpse of a Kraken, feast on its flesh and drink fluid (a delicious cocktail) drained from the dead beast. What remains of the corpse will then be displayed at the Feed The Beast pop up cake shop along with images and video taken of the process. Shoppers should be warned that a few weeks on from the official autopsy they should expect the corpse to be bloated, green and maggot riddled.
As always contact for media or those wanting more information is firstname.lastname@example.org
One in four people will suffer from mental illness at some point in their lives – The Depressed Cake shop will provide a unique (& delicious cake) platform on which to discuss mental health issues (with a focus on depression), whilst at the same time raising valuable funds for mental health charities. We’re also actively seeking sponsors for this charity event…
The symptoms of depression can be complex – and vary widely – and so will our cakes. But as a general rule, if you are depressed, you feel sad, hopeless and lose interest in things you used to enjoy. The professional and hobby bakers contributing work to this event will be creating cakes that visually represent this… For example barely decorated cakes or cookies will communicate how depression can affect your ability to work, the grey & dull consistent color scheme that all fun can disappear from life. Remember they may look sad but inside each will be bursting with flavour and colour.
Cakes and poster above above by Miss Insomnia Tulip
So last night we opened The Helpers – a experiential experience serving cocktails and cake all themed around the movie of the same name – a stunt for Koch Media. The creations were incredible and (never thought I would say this) we pushed the limits so far we are all looking forward to some pretty cake projects for Valentine’s Day and beyond. You can see all the cakes over on Miss Cakehead’s Facebook page, and them featured on This Morning here. Just bear in mind they were for a horror film so they are made to the brief set by our client Koch Media. We have not just lost our minds and started making really dark cakes. In fact the chocolate gun was so disturbing and realistic we gave it as an extra present to someone who has always been massively supportive of our work (I had to get it out of there!). Huge thanks to Original Content London for creating an awesome and very disturbing set.
Koch Media UK, in conjunction with Miss Cakehead, will help put you out of your misery this January with a horror filled multi-sensory edible experience on the 18th & 19th January in London. Created to launch the release of horror film The Helpers on DVD, which is available from 21st January 2013, the free pop up features innovative and repulsive edible marvels, the likes of which have never been dared before… Can you stomach it? We won’t help you if you can’t… we really really wont.
The event is totally free to attend, as are all the cocktails and cake inside, but you’ll need to get your hands on one of the tickets for the 18th January. You’ll need to ‘like’ The Helpers movie Facebook page to be in for a chance of coming along. Trust me you don’t want to miss this one!!! More information coming very sooooooooooooooooon…
Hello there – the pop up is being held at Top Office Machines, 133 Bethnal Green Road, London, E2 7DJ.
Open Friday 11-7, Saturday 11-6, Sunday 11-6
Follow @miss_cakehead for updates and tweet for more information. You can preview the products here…
Hope to see you there, Miss Cakehead xx
ANATOMICAL HEART POP UP SET TO HIT LONDON
Between the 8th – 10th February 2013 a secret location in East London will be playing host to romantic pop up with a twist; every single one of the gifts, cards or edible treats on sale will be based on an anatomically correct heart. It is a venture from Miss Cakehead & Medical Illustrator Emily Evans who have teamed up to create Anatomical Snuffbox, an outfit with sole aim of promoting and producing anatomy led cultural events. The anatomical hearts on sale have been sourced from the finest arts, crafts and cake makers from both from the UK and further afield, many of who have been commissioned to create unique pieces for the project. Expect to see anatomical heart inspired pieces in the form of jewelry, art prints, cards, embroidery, ceramics and of course cake and chocolate.
As with any Miss Cakehead event you should expect the unexpected and a solid chocolate human heart, cast from the victim of a police suicide victim, by artist Stephen Shanabrook, is also on sale. The piece clearly showing the entry and exit bullet holes of the bullet.
Miss Cakehead says: It’s my passion to give people something new and fresh to buy and I am really looking forward to being able to expand my curating into gifts and art. To be honest if I could have my way I would have banned anything pink and ‘heart’ shaped but I wasn’t allowed.
Emily says: As an anatomist, nothing brings me greater pleasure than getting others enthusiastic about anatomy. Valentines day can be a daunting prospect, so I’d like to think this event celebrating the human heart will offer alternative anatomical treats for the one you love (be that someone else or just yourself!).
For more information:
Notes for editors:
For more information please contact Emma Thomas:
More images available on request, high resolution available
Eat Your Heart Out: A collective of UK based food artists leading the way with creative food presentation, innovative edible projects and ground breaking edible art techniques led by Miss Cakehead. It exists to promote creativity in food, give talented individuals the chance to shine, be discovered and build their own self-sufficient businesses. As part of their support network to bakers it also offers guidance & advice on all aspects of building a baking business. In addition to their infamous pop up cake shops Eat Your Heart Out works with a variety of clients such as Google, The London Dungeons, EMI, Poke London and numerous PR agencies.
About Miss Cakehead: Miss Cakehead, aka Emma Thomas, is a freelance creative director and the brain behind the Eat Your Heart Out concept. In 2013 she also created Wesker & Son, the human butchery, to launch Resident Evil 6 in the UK.
About Emily Evans: Emily is originally an anatomist and teaches anatomy and dissection at Cambridge University. Additionally, for the last 10 years she has been running her business as a freelance Medical Illustrator, illustrating Anatomy and Surgery books. Emily is passionate about promoting anatomy and art and is currently on council of the Medical Artists’ Association of Great Britain. She also creates unique anatomical products such as her ‘Histology plate’ series and ‘Day of the Dead Sugar Skull wallpaper’ for bars in London.
So EYHO has been & gone – we sold over 3500 sweet treats and every item was a total sell out (apart from the cupcake I accidentally sat on). For those who don’t know, Eat Your Heart Out is a non for profit event I run every year to showcase my personal creativity, PR skills and, most importantly, the talent of UK based bakers. I work as a freelance creative in PR / Marketing / Advertising (I can’t bake or decorate cakes for love nor money) and the only way I can showcase my skills to the extent they naturally draw the attention of brands and agencies is to ‘show boat’ once a year with events such as this. With insane amounts of coverage in 23 different countries, plus national broadcast pieces in both the UK and the US (with more to come) I am going to call EYHO 2012 as a hit! You can view a small percentage of this coverage on the press section of this website and am delighted to say my interview with London Tonight can NOT be viewed online.
Massive thanks to everyone who made Eat Your Heart out a success this year – all the bakers (full blog roll to follow later in the week), St Bart’s Pathology Museum for hosting the event, Nathan Pask and all of his team for photography, Emily Evans and Zoe Rutherford for being awesome, James Dance for making gross cocktails, Kraken Rum for supporting us with lots of delicious product, Carla Valentine for curating a series of talks in the space, the press and social media community for being beyond supportive and most of all everyone who came to buy cakes. As my sanity safety blanket extra thanks and love must go to Natasha Collins AKA Nevie Pie Cakes from whom I have learnt so much.
As I have been asked this about a million times I can also confirm there WILL be an event in 2013 – the same ethos of course but a totally different theme & location with more news on that coming soon.
Once again thank you to EVERYONE, I am totally overwhelmed by the feedback and response to EYHO 2012.
Gores truly & bake wishes, Miss Cakehead
Images copyright Mariam Silybum
Eat Your Heart Out 2012 is kindly supported by (the utterly delicious) Kraken Rum.
So EYHO 2012 is almost upon us, we open on 1100 Friday!!! All the information you should need can be found on this site but if you have any questions it may be best to tweet us including #EYHO so someone on the team can get back to you ASAP, it may not be me (@miss_cakehead).
Before the set up for the press night (invite only) tomorrow I wanted to take a moment to thank all the amazing cake makers for bringing my vision to life, Carla Connolly from St Bart’s Pathology Museum for co-curating, Kraken for providing us with oodles of their ruddy gorgeous rum, all the press for taking this crazy hobby of mine to their hearts and of course everyone who has said wonderful things and is planning to come and buy cakes. Please do remember to come and buy them; they were made with love and are very tasty as the massive increase in the size of my bum is testament to!
Since EYHO in 2010 we have made some improvements to the logistics which should make your delicious deviant treat shopping all the better. We are in a much larger location which should mean no queues, and for the really hardcore EYHO fans we offered free fast track tickets (all of which are now sold out). However do remember EYHO is a cake shop and open to one and all so please just pop along. We’ve kept the prices low and affordable with cupcakes from £3 as we wanted this to be an event accessible to all.
For the first time ever we also have a bar in this space which is kindly supported by Kraken, and at which the wonderful James Dance of Loading will be creating cocktails such as ‘Stool Sample’ and ‘Stomach Contents of a Suicide Victim’. They are all priced at £8, except the ‘urine’ shot which is £5 and served warm for authenticity of course. They’ll also be some Kraken rum cakes on offer – the spiced nature of the rum making the most delicious Rum Baba I have ever eaten.
Another new element this year are also the lectures organised by Carla, all of which sound genuinely fascinating, and support some of the key educational messages of our cakes. Last but not least I also want to thank the curator of St Bart’s Pathology Musuem Paola Domizio for supporting the event and allowing us to use this wonderful space.
Pathology Museums, such as the one at St Bart’s, were originally built to help educate medical students. With education being the main focus behind the anatomical theme of Eat Your Heart Out 2012 the event is perfectly at home within the walls of our museum. We aspire to engage with those who would never normally entertain learning about pathology or medical science, and continue the work of pioneers before us who have helped to further the study of disease using unorthodox or unusual teaching techniques. Eat Your Heart and St Bart’s Pathology Museum will prove the theory that when communicating about scientific topic unexpected mediums are the most effective in gaining public engagement.
Thanks again to all and hope to see you all there,
Gores truly, Miss Cakehead x
PS: Exciting news on a year round way to buy our cakes coming soon…