So Feed The Beast 2013 is open and there are so many amazing cakes it would be impossible to fit them into just one post. Thought it would be a good place to start with the showstopper cake by The Tattooed Bakers (see bottom image) – a Devil Horse cake dripping in rum, literally. The beast had Kraken Rum pouring from it’s nose into a font which was surrounded by skulls. It was cut open by the mighty Kraken Hunter and guests at the opening party were invited to help themselves to it’s red velvet cake insides, and those who wanted a top up could simply place their glass under the stream for supply of The Kraken Rum. It took Eddie & Rich over 200 hours to complete, shown in the stunning attention to detail.
More posts to follow – you still have two more days to get along to Feed The Beast, all the information you need is below.
24 days until Eat Your Heart Out 2013 – Feed The Beast supported by The Kraken Rum – and we already have a contender for the most disturbing cupcakes you’ll see all year. These maggot extraction beauties from Twisted Fondant are the only cupcakes I have seen to date which make me feel physically sick, destined to be a smash hit then especially as they come with tweezers, gloves and all you need to freak out your friends. They will be exclusively on sale at the THIRD (!!!) ever Eat Your Heart Out pop up cake shop to be held at The Rag Factory, just off Brick Lane, London. Oh and don’t forget before the cake shop there is also the incredible Edible Autopsy and pop up rum bar on the Redsand Forts (for invited guests only I am afraid).
It’s that time of year again – here is the official news on Feed The Beast, Eat Your Heart Out 2013, supported by The Kraken Rum:
‘Feed the Beast’ This Halloween with Miss Cakehead’s Extreme Pop Up Cake Shop
Interactive maggot extraction cupcakes & rum filled macabre liqueur chocolate hands tipped to be top sellers at
Eat Your Heart Out 2013
Eat Your Heart Out, the London based globally infamous Halloween pop up cake shop, is back for it’s third year and will be open from the 25th – 28th at The Rag Factory in Brick Lane. The edible art show and cake shop is entitled ‘Feed The Beast’ and is supported by The Kraken Rum. All the cakes have a beastly theme with the top sellers predicted to include vagina dentata cupcakes by The Tattooed Bakers, a ‘Wounds’ cupcake set by Cake Revolution (above) and interactive maggot extraction cupcakes by Twisted Fondant (shown below) which allow for mango flavoured maggots and puss to be removed prior to eating.
Incredible life-sized rum liqueur chocolate body parts are set to be another show (or appetite) stopper – disturbingly realistic they are created using casts of food artists Kate Haigh’s own hands and feet.
Anyone with a love of extreme cakes will not be disappointed with the large ‘Mouth of Kraken’ creation (below) by Heartache Cakes for it comes with almost 100 individual hand made chocolate teeth and a terrifying sense of foreboding destined to set even the most gore hardened cake lovers on edge. Mouth of Kraken cupcakes have also been created for for those only able to deal with less toothy sweet creations.
If you find cakes replicating giant bloody eyeballs of mythical beasts, chocolate skulls and rocky road topped with stitched detail (shown below) too much for you then The Kraken Rum will also be available in the space to steady the nerves – the dark spiced rum also being used in many of the treats on sale ensuring they make look disturbing but will always taste delicious.
The pop up cake shop follows an exclusive invite only The Kraken Rum Edible Autopsy event held nine miles off the coast of Kent on The Redsand Forts (shown below). In additional to a pop up rum bar on board the forts, invited guests will witness an autopsy on the corpse of a Kraken, feast on its flesh and drink fluid (a delicious cocktail) drained from the dead beast. What remains of the corpse will then be displayed at the Feed The Beast pop up cake shop along with images and video taken of the process. Shoppers should be warned that a few weeks on from the official autopsy they should expect the corpse to be bloated, green and maggot riddled.
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Delighted to say that the infamous Eat Your Heart Out pop up cake shop is back for 2013 – this year it’s supported by The Kraken Rum – and will be held in London from the 25th – 27th October 2013.
With a fearsome monster theme it’s entitiled ‘Feed The Beast In Your Belly’. Showstopper cakes guests will be invited to slice into include an lifesized bloated corpse of a drowned sailor, rotting giant squid tentacles and everyone’s favourite Halloween cake, severed limbs. The predicted top seller? Festering wound cupcakes will be this years STD cupcakes.
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As normal all press requests to firstname.lastname@example.org.
We have got some incredible macabre food art up our sleeves this year – bring it on!
So the top seller in the Valentine’s Day anatomical pop up (aside from our under the counter v cakes) to date is this salted red caramel heart – yum! One day down, two to go!
I am also totally in love with this anatomical heart pinata kindly made for us by Kerry Hughes.
The anatomical pop up – presented in conjunction with Anatomical Snuffbox – is almost here and the products on offer (both edible and non edible) are looking AMAZING. Sorry for the short post but as you can imagine it is a bit manic at the moment… For now you can preview some of the products on sale here.
We are based at Top Office Machines, 133 Bethnal Green Road, London, E2 7DG. Facebook event page here.
Also in the space is Cryptofloricon from Ed Saperia and Original Content London. Basically imagine a steam punk Victorian inspired florist that sells bouquets of flowers with hidden meaning. Those meanings uncoded on the brand’s website. A MUST SEE!
Very excited to share more information about the anatomical heart pop up in London for Valentine’s Day. Indicative of the way Eat Your Heart out has become a cultural leader, the shop is 60% gifts and art 40% cakes and chocolate treats. It’s being run under the guise of Anatomical Snuff Box, a venture from myself and Emily Evans promoting the education of anatomy using cultural channels. You can see all of the gifts here (more being added daily). The wonderful Kraken Rum are also supporting the event so expect lots of free rum shots and rum soaked cakes – if you have not tried this amazing drink yet here is your chance.
So if I had to pick my predicted ‘top sellers’ it would be the amazing crochet hearts from Kate Jenkins who is an INCREDIBLE textile artist. I have been a fan of hers for years so it’s really humbling she know thinks enough of ‘Miss Cakehead’ to create some bespoke pieces for our shop. Kate has also produced a range of tea towels and cards featuring the pieces so her work is affordable for all.
There’s also this cocktail sharer from Bespoke Barware which I predict will be a top seller for them all year round. I will most certainly be buying one for starters!
Truth is there are so many amazing anatomical heart offerings but I don’t have time to share them all right now, but whatever your taste there is sure to be something here for you… All the details you need to know are below:
Koch Media UK, in conjunction with Miss Cakehead, will help put you out of your misery this January with a horror filled multi-sensory edible experience on the 18th & 19th January in London. Created to launch the release of horror film The Helpers on DVD, which is available from 21st January 2013, the free pop up features innovative and repulsive edible marvels, the likes of which have never been dared before… Can you stomach it? We won’t help you if you can’t… we really really wont.
The event is totally free to attend, as are all the cocktails and cake inside, but you’ll need to get your hands on one of the tickets for the 18th January. You’ll need to ‘like’ The Helpers movie Facebook page to be in for a chance of coming along. Trust me you don’t want to miss this one!!! More information coming very sooooooooooooooooon…
Hello there – the pop up is being held at Top Office Machines, 133 Bethnal Green Road, London, E2 7DJ.
Open Friday 11-7, Saturday 11-6, Sunday 11-6
Follow @miss_cakehead for updates and tweet for more information. You can preview the products here…
Hope to see you there, Miss Cakehead xx
ANATOMICAL HEART POP UP SET TO HIT LONDON
Between the 8th – 10th February 2013 a secret location in East London will be playing host to romantic pop up with a twist; every single one of the gifts, cards or edible treats on sale will be based on an anatomically correct heart. It is a venture from Miss Cakehead & Medical Illustrator Emily Evans who have teamed up to create Anatomical Snuffbox, an outfit with sole aim of promoting and producing anatomy led cultural events. The anatomical hearts on sale have been sourced from the finest arts, crafts and cake makers from both from the UK and further afield, many of who have been commissioned to create unique pieces for the project. Expect to see anatomical heart inspired pieces in the form of jewelry, art prints, cards, embroidery, ceramics and of course cake and chocolate.
As with any Miss Cakehead event you should expect the unexpected and a solid chocolate human heart, cast from the victim of a police suicide victim, by artist Stephen Shanabrook, is also on sale. The piece clearly showing the entry and exit bullet holes of the bullet.
Miss Cakehead says: It’s my passion to give people something new and fresh to buy and I am really looking forward to being able to expand my curating into gifts and art. To be honest if I could have my way I would have banned anything pink and ‘heart’ shaped but I wasn’t allowed.
Emily says: As an anatomist, nothing brings me greater pleasure than getting others enthusiastic about anatomy. Valentines day can be a daunting prospect, so I’d like to think this event celebrating the human heart will offer alternative anatomical treats for the one you love (be that someone else or just yourself!).
For more information:
Notes for editors:
For more information please contact Emma Thomas:
More images available on request, high resolution available
Eat Your Heart Out: A collective of UK based food artists leading the way with creative food presentation, innovative edible projects and ground breaking edible art techniques led by Miss Cakehead. It exists to promote creativity in food, give talented individuals the chance to shine, be discovered and build their own self-sufficient businesses. As part of their support network to bakers it also offers guidance & advice on all aspects of building a baking business. In addition to their infamous pop up cake shops Eat Your Heart Out works with a variety of clients such as Google, The London Dungeons, EMI, Poke London and numerous PR agencies.
About Miss Cakehead: Miss Cakehead, aka Emma Thomas, is a freelance creative director and the brain behind the Eat Your Heart Out concept. In 2013 she also created Wesker & Son, the human butchery, to launch Resident Evil 6 in the UK.
About Emily Evans: Emily is originally an anatomist and teaches anatomy and dissection at Cambridge University. Additionally, for the last 10 years she has been running her business as a freelance Medical Illustrator, illustrating Anatomy and Surgery books. Emily is passionate about promoting anatomy and art and is currently on council of the Medical Artists’ Association of Great Britain. She also creates unique anatomical products such as her ‘Histology plate’ series and ‘Day of the Dead Sugar Skull wallpaper’ for bars in London.