So Feed The Beast 2013 is open and there are so many amazing cakes it would be impossible to fit them into just one post. Thought it would be a good place to start with the showstopper cake by The Tattooed Bakers (see bottom image) – a Devil Horse cake dripping in rum, literally. The beast had Kraken Rum pouring from it’s nose into a font which was surrounded by skulls. It was cut open by the mighty Kraken Hunter and guests at the opening party were invited to help themselves to it’s red velvet cake insides, and those who wanted a top up could simply place their glass under the stream for supply of The Kraken Rum. It took Eddie & Rich over 200 hours to complete, shown in the stunning attention to detail.
More posts to follow – you still have two more days to get along to Feed The Beast, all the information you need is below.
Feed The Beast opens in a matter of days so we are getting more and more images of the finished cakes which will go on sale. The big news is that thanks to The Tattooed Bakers vagina dentata cupcakes will be on sale again for the first time since 2010. Costing £3.50 each I predict they will be one of our biggest sellers. Needless to say if you want one of these beasts on your Halloween table you need to get there early!
The strap line for these cakes: “As friendly as a bulldog and as much fun to kiss”
Want to come along to Eat Your Heart Out to buy these and other lots of other macabre treats then all the details you need are below.
Feed The Beast is open from Friday 25th – Sunday 26th October from 11.30 – 18.30 each day. No tickets are required and it’s free entry, although due to some of the cakes on sale it is an 18+ event. It can be found at The Rag Factory, 16-18 Heneage St, London, E1 5LJ.
Oh and just in case you have not seen the horror movie Teeth!
Our latest project for The Kraken Rum, Proximo. Following on from this Feed The Beast shop opens next week and I can not wait!!! For now here are details of The Edible Autopsy which took place yesterday:
The Kraken Rum Edible Autopsy
Feast On The Corpse of a Kraken 9 Miles Out to Sea
The infamous Miss Cakehead has teamed up with THE KRAKEN RUM to create a POP UP RUM BAR and EDIBLE AUTOPSY in view of ABANDONDED MILITARY SEA FORTS…
On Friday 13th September a 30ft long tentacle was recovered from Port Meirion beach by an intrepid ‘Kraken Hunter’, and taken to The Kraken Rum tent at Festival No. 6 where it was served to hungry festival goers as means of disposal. This is the first time in living memory detailed examination of Kraken anatomy has taken place with food artists, The Tattooed Bakers, identifying the flesh as a rich spiced dark rum soaked fruit cake.
Wearing full protective clothing, the Kraken Hunter then proceeded to serve the remains to a hungry crowd who had witnessed the recovery of the tentacle earlier in the day. Legend has it eating the flesh of Kraken will leave those who consumed it with special powers and a distinguished taste in rum.
What is more further remains of the Kraken (a beast previously thought to be mythological) have been recovered by UK based ‘Kraken Hunters UK’, a The Kraken Rum supported organization only for the most brave and intrepid individuals. Large chunks of flesh, including an intact football sized eyeball, have been found in the Thames Estuary with an autopsy scheduled to find out more.
Anyone interested in finding out more about The Kraken Rum Edible Autopsy should contact email@example.com.
As you may know our infamous Eat Your Heart Out pop up Halloween cake shop is back with a bang for 2013 – entitled ‘Feed The Beast’ and supported by The Kraken Rum. We’ve already had some amazing submissions – such as these ‘Mouth of Kraken’ cupcakes from Heartache Cakes shown below.
These will be exclusively on sale at our cake shop is open from the 25th – 27th October 2013, at The Rag Factory, London. See flyer below for all the details.
We can also confirm All Mine Patisserie is another name firmly on the contributing food artists list for ‘Feed The Beast’. We just had to share a few previews of these jaw dropping incredible life-sized The Kraken Rum flavored chocolate (purposefully dead looking) body parts. We’re pretty confident in laying down the gauntlet and saying that these will be the best liqueur chocolates you will ever see, plus of course being made with a dark spiced rum means they taste amazing.
We’ve got a LOT more up our sleeves this Halloween just you wait and ‘sea’ – I can promise it will eclipse everything which has gone before…
Feel inspired and want to take part then download the cake makers pack here.
Delighted to say that the infamous Eat Your Heart Out pop up cake shop is back for 2013 – this year it’s supported by The Kraken Rum – and will be held in London from the 25th – 27th October 2013.
With a fearsome monster theme it’s entitiled ‘Feed The Beast In Your Belly’. Showstopper cakes guests will be invited to slice into include an lifesized bloated corpse of a drowned sailor, rotting giant squid tentacles and everyone’s favourite Halloween cake, severed limbs. The predicted top seller? Festering wound cupcakes will be this years STD cupcakes.
If you are interested in contributing please email firstname.lastname@example.org or download the contributors pack here.
As normal all press requests to email@example.com.
We have got some incredible macabre food art up our sleeves this year – bring it on!
So here is details of The Tasting House project I have been curating for Tate & Lyle as part of my proper job as a freelance PR creative – of course Nathan Pask did the honours with his amazing photography:
Tate & Lyle Sugars – Britain’s largest cane sugar brand – has created the world’s first hotel made entirely from cake to launch their new Taste Experience range of golden and brown cane sugars. The Soho-based cake hotel, has taken a team of 14 cake makers more than 2,000 hours to bake and 900 hours to decorate, and has been created using more than 600 kilos of Taste Experience sugar.
For one night only, overnight guests will be able to eat their way through vanilla sponge cushions, windows and walls clad with 2,000 macaroons, a rug made from 1,081 meringues, marshmallow garlands, windowsills built entirely from cake and a bath filled with caramel-coated popcorn. There are even edible books on the bedside table – perfect to encourage sweet dreams.
Inspired by regions from around the world, the eight new and distinctly different Fairtrade sugars showcase the diversity of flavour and texture available exclusively from cane sugar. The new range has been created to encourage a new generation of bakers to get creative in the kitchen and visitors to the Tasting House can be inspired by – and eat their way through – eight ‘tasting rooms’, each created with a different sugar in the Taste Experience range.
With thousands of baked treats for guests to nibble on and over 100 pieces of edible art on show, across three floors and eight rooms, there’s no way guests will be leaving this hotel hungry!
The hotel was curated by Miss Cakehead (for production company Helix 3D) with the food artists taken part taken mainly from her team of Eat Your Heart Out food artists and including:
Sarah Hardy Cakes, Cake for Breakfast, Sarah King, Miss Insomnia Tulip, Nevie Pie Cakes, Cakeadoodledo, Carina’s Cupcakes, Conjurer’s Kitchen, All Mine Patisserie, Rosalind Miller, Dan P Carter, Juliet Sears, Two Little Cats Bakery and more…
The Tasting House opens to the public today and will be available for an overnight stay, free of charge for one lucky couple on Thursday 21st March. For bookings, tweet @welovebaking and tell us why you want to stay over in the first cake hotel, including the hashtag ‘#TastingHouse’.
James Whiteley, Tate & Lyle Sugars Senior Brand Manager commented:
“We think the cake hotel perfectly captures the excitement, inspiration and expertise behind the creation of our new range of golden and brown cane sugars. The Taste Experience range is about more than just adding sweetness; it’s about subtle flavour differences, texture and appearance. We hope that through the cake hotel we can showcase the versatility of golden and brown cane sugars and inspire people to get creative in the kitchen.”
The eight tasting rooms include:
- A Mediterranean-inspired bedroom, with edible furnishings, a caramel popcorn-filled bathtub, floating meringues and edible pearlescent popcorn bunting, all created using Light Soft Brown sugar. The perfect location for a midnight feast!
- A Pirates of the Caribbean room, with a giant treasure chest full of edible pearls, ginger spiced doubloons and cutlasses, which visitors can spray gold themselves, and rum and raisin chocolate brownies and tea cakes – all made from Taste Experience Caribbean-inspired Light Muscovado sugar
- A British-inspired Golden syrup sugar room, with a giant golden-syrup lion, patriotic treacle tarts in the shape of the British Isles and a giant tower of doughnuts
- A Mayan-inspired room hidden in the cellar featuring a Mayan fudge temple, complete with floating meringue ‘clouds’, ‘sacrificial’ salted caramel and chocolate hearts, and Mayan-inspired carved gold cookies all made from Taste Experience Mayan-inspired golden caster sugar
- A Mississippi-inspired ‘Mardi Gras’ room featuring a five foot long rainbow cake in the traditional colours of green, yellow & purple, gold baby heads and of course King Cakes
- A Barbados-inspired library, with edible shells, and beautiful hand-painted cookies, fruit cakes and florentines showcased as museum features inside vintage glass jars, all made from Barbados inspired Dark Muscovado sugar
- A Guyanese-inspired room, complete with a sea turtle cake, and cake ‘turtle eggs’ buried in mounds of Demerara sugar
- A South Pacific-inspired room with a huge two metre high Easter Island statue, made entirely from chocolate mud cake baked using Golden Granulated sugar
In response to popular demand we have decided to sell a few vagina cupcakes ‘under the counter’ at the anatomical heart pop up this week – there were SOOOOOO many of you would wanted to give them to your loved ones we gave in to the pressure!!! From Mrs Lovett’s Kitchen (aka a cake maker who is not putting their name to these beasts) there is something about these which makes me feel particularly icky – I think it is the crusty look of them….
Anyway moving swiftly on the pop up shop is open this Friday – Sunday and sells a range of anatomical heart gifts and sweet treats, the full gallery of which can be seen over at Anatomical Snuffbox. 11-6 Friday to Sunday at Top Office Machines, 133 Bethnal Green Road, London, E2 7DG. We’ll also be sharing the space with an amazing pop up flower shop which is selling bouquets of flowers which contain coded messages.
Very excited to share more information about the anatomical heart pop up in London for Valentine’s Day. Indicative of the way Eat Your Heart out has become a cultural leader, the shop is 60% gifts and art 40% cakes and chocolate treats. It’s being run under the guise of Anatomical Snuff Box, a venture from myself and Emily Evans promoting the education of anatomy using cultural channels. You can see all of the gifts here (more being added daily). The wonderful Kraken Rum are also supporting the event so expect lots of free rum shots and rum soaked cakes – if you have not tried this amazing drink yet here is your chance.
So if I had to pick my predicted ‘top sellers’ it would be the amazing crochet hearts from Kate Jenkins who is an INCREDIBLE textile artist. I have been a fan of hers for years so it’s really humbling she know thinks enough of ‘Miss Cakehead’ to create some bespoke pieces for our shop. Kate has also produced a range of tea towels and cards featuring the pieces so her work is affordable for all.
There’s also this cocktail sharer from Bespoke Barware which I predict will be a top seller for them all year round. I will most certainly be buying one for starters!
Truth is there are so many amazing anatomical heart offerings but I don’t have time to share them all right now, but whatever your taste there is sure to be something here for you… All the details you need to know are below: